Jilin e-commerce training institution

Whether it is newspaper advertising, postal advertising, or advertising posters that we often see, etc., there are these elements through clever arrangement, configuration, and combination。The designer will some basic graphics in accordance with a certain creativity on the plane to show the process of pattern。It is to convey semantics on the surface through the use of points, lines, surfaces and colors。Design is purposeful planning, and graphic design is one of the forms that these plans will take. In the process of graphic design, you need to use visual elements to disseminate your ideas and plans, and convey information to the audience in the form of text and graphics, so that people can understand your ideas and plans through these visual elements。

Jilin e-commerce training institution

We have learned many kinds of graphic processing and expression techniques in the three components, such as contrast, analogy, exaggeration, symmetry, primary and secondary, light and shade, variation, repetition, contradiction, radiation, rhythm, thickness, warm and cold, area and other forms。In addition, there are hand-painted effects from the effect of graphic processing, such as oil paintings, pencils, watercolors, prints, crayons, graffiti...There are others such as photography, old photos, and so on。So which one do you want to choose？It depends on your purpose and target group, as well as your level of design。Balance can bring visual and psychological satisfaction, designers to solve the balance of the force field in the picture, the balance of the front and back, the sense of balance is also the ability of designers to composition, balance and imbalance is relative, to meet the theme requirements as the standard。Balance is divided into symmetric balance and asymmetric balance, including the balance of points, lines, surfaces, colors and Spaces。

Jilin e-commerce training institution

Graphic design includes six categories, which are: logo design (logo design, trademark design);Packaging design;VI design;Advertising design;Poster design;Album design。Graphic design, also known as visual communication design, is the "visual" as a means of communication and expression, through a variety of ways to create and combine symbols, pictures and words, so as to create a visual representation used to convey ideas or messages。Logo design is not only the design of practical objects, but also a graphic art design。It has similarities with other graphic arts in expression and its own art laws。

Jilin e-commerce training institution

Graphic design is to express the author's ideas in the form of pictures。Different basic graphics can be combined into patterns on the plane according to certain rules。It can also be created by hand painting。The boundary between the map and the ground is divided by the outline line within the scope of the second space, and the image is depicted。The three-dimensional sense of space expressed by the graphic design is not a real three-dimensional space, but only an illusion space formed by the visual guidance of graphics。Graphic design is to express the author's ideas in the form of pictures。Different basic graphics can be combined into patterns on the plane according to certain rules。It can also be created by hand painting。The boundary between the map and the ground is divided by the outline line within the scope of the second space, and the image is depicted。The three-dimensional sense of space expressed by the graphic design is not a real three-dimensional space, but only an illusion space formed by the visual guidance of graphics。

Jilin e-commerce training institution

Symmetry: Suppose a vertical line is set in the center of a graph, and the graph is divided into equal left and right parts, and the left and right parts of the graph are exactly equal, which is a symmetric graph。Balance: From the physical understanding refers to the weight relationship, in graphic design refers to the balance of the distribution and visual judgment according to the shape, size, weight, color and material of the image。Proportion: refers to the quantitative relationship between parts and parts, or parts and the whole。Proportion is an important factor that constitutes the size of all units in the design, as well as the arrangement and combination of units。Center of gravity: the center of the picture, that is, the center of gravity of vision, the change of the outline of the picture, the convergence and dispersion of the graph, the distribution of color or light and dark can have an impact on the visual center。